Monday, January 28, 2008

Finding Bob's Place

Every year at Super Bowl time I grumble about the companies which spend around $750,000 on an ad, $250,000 for 30 seconds of airtime to show it during the advertising industry's Big Day, and who don't bother to spend $350 to close-caption it.

So it was great to hear that Pepsi has created an ad which will have its TV debut during this year's Super Bowl which is not only captioned, but which is completely performed in ASL. It was developed by a hearing Pepsi employee with ties to the deaf community and features him and two other deaf Pepsi employees in starring roles, and is based on a story that is kind of a deaf urban legend.

It won't air until the big game - but who wants to wait until then? Courtesy Pepsi and YouTube:



(Notice Bob's door"bell", which works like mine?)

Cool :)

ronnie

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3 Comments:

Anonymous Dann said...

Now _that_ is a very cool commercial!

Thanks for sharing.

9:42 AM  
Blogger Abbie said...

This commercial is so gosh darn hysterical :)

8:57 PM  
Blogger Nostalgic for the Pleistocene said...

Bravo to Pepsi, for the commercial and for empowering its employees.

Now if only they'd bring back Diet Vanilla! 8~)

9:02 PM  

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