Tuesday, March 31, 2009

Gros Morne National Park

Newfoundland and Labrador has had a really crackerjack tourism ad campaign for a year or so now, comprised of some outstanding television ads, but a recent ad in the series has really caught my attention. It was the colours that I noticed first - the videographer makes barrens, lichen and pond scum look absolutely hypnotic. (Unfortunately the Youtube video below isn't nearly as sharp, nor the colours as deep, as the tv ads.) I went to the website and wasn't really surprised to discover the entire ad was shot in and around Gros Morne National Park, on the tip of Newfoundland's Great Northern Peninsula, a jewel that really has to be seen with one's own eyes to be appreciated. The whole landscape is so primeval - at moments you feel as if you've been transported back in time millions of years.

This is where the Vikings first discovered the New World, and you can walk among the remnants of the earliest known European settlement in North or South America. I've only been able to visit this part of Newfoundland once, but I still long to return.




Blogger Sherwood Harrington said...

Wow, ronnie, these ads are marvelous, and they've had part of the desired effect on me: I really, really want to see this place in person.

The voicover delivery sounds almost exactly like one of Adam's "voice characters." Do you know what the background music is?

4:56 p.m.  
Blogger ronnie said...

No idea, Sherwood. I know NB uses local musicians for our tourism ads. (I know because they keep herding us into board rooms and testing them on us :) ) This sounds relatively generic (i.e. nothing particularly "Newfoundland" about it) so it might be local musicians or not.

9:16 p.m.  
Blogger Xtreme English said...

gorgeous!! Sherwood nailed it...it's a place you want to see with your own eyes. for some reason, it reminds me of the photos i've seen of ICELAND. maybe it was the puffin....


9:27 p.m.  

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